Longs Meat Market

Advertising Campaign & Brand Redesign

Long’s Meat Market

An old-fashioned butcher shop, Long’s Meat Market is a case study in the power of effective advertising. Longs came to Asbury & Co., looking for a more strategic approach to after having previously done what they described as a “shoot from the hip” marketing strategy.

So, in a fast-paced and hectic world, how do you convince busy consumers to skip the grocery store offerings and take the time to get their meat from Long’s?

Smart writing and art direction for tv commercials – paired with an updated digital strategy – was the recipe for success. Along the way, we also updated their brand image and gave them a new website. The campaign helped drive significant sales increases year after year.

Today, Long’s remains one of our favorite accounts with tv spots that win national awards and keep customers coming in the door for the best steaks in town.