Longs Meat Market


Long’s Meat Market

Raising the Steaks

In a fast-paced world, how do you convince busy consumers to skip the grocery store offerings and take the time to get the better quality, selection and freshness a butcher shop can offer?

Long’s Meat Market is a case study in the power of effective advertising. Longs came to Asbury & Co., looking for a more strategic approach to after having previously done what they described as a “shoot from the hip” marketing strategy.

Smart writing and art direction in a series of tv spots and print ads – paired with an updated digital strategy – was the recipe for success. Our natural food styling and attention to getting the best photography makes every product look delicious.

Along the way, we also redesigned their brand and gave them a new website. The campaign helped drive significant sales increases year after year.

Long’s remains one of our favorite accounts with tv spots that win national awards and keep customers coming in the door for the best steaks in town.