A smiling family at Eugene Swim & Tennis Club

Eugene Swim & Tennis Club


Private Club Marketing

When Eugene Swim & Tennis Club, Lane County’s premier fitness club, was ready for a brand and marketing update, they knew they’d be best served by Asbury & Co. 

Our team delivered with a refreshed logo, comprehensive brand guide, new website, exterior and interior signage, membership recruitment and program brochures. Their new positioning line “Where friends meet for fun and fitness” reinforces the philosophy of the organization for current and new members.