Community Lending Works
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All posts by Shasta Wilson
Pizza
Schmizza
PIZZA SCHMIZZA
A Scrumptious Campaign
This is not your ordinary pizza experience.
With a name like Pizza Schmizza, the irreverence is palpable across their more than 20 stores in the Portland, Oregon metro area and beyond. From the Alligator Pizza, to the Schpaghetti & Meatball Pizza to the Frikin’ Chicken Pasta, those “in-the-know” know better than to settle for ordinary pizza restaurants.
Asbury & Co.’s integrated creative campaign leverages the quirkiness that Schmizza customers love and includes television, billboards, YouTube, Spotify, and a lot of digital media across all three brands (Pizza Schmizza, Schmizza Pub & Grub, and Schmizza Public House).
“Working with Asbury & Co. has been a game changer for Schmizza International, Inc. Exceptional art direction and great media placement. We’ve seen sales and customer growth increase in the past couple of years. We are extremely satisfied with the partnership we have with Asbury.”
– Holly Earle-Schultze, Schmizza International’s Director of Marketing.
Relief Nursery
RELIEF NURSERY
A story to tell
Relief Nursery came to Asbury & Co. seeking a way to increase awareness of the vital services they provide. What we delivered exceeded their expectations.
In a sea of non-profit television spots all competing for audience attention, how do you set yourself apart? Our solution was a Disney-style animated video. It explained the real-world impacts of the family support services they provide for children at high risk for abuse or neglect. It was a creative problem solving journey that pushed and stretched everyone on the team, and we applaud the Relief Nursery for giving us the opportunity to pursue the bigger idea.
Summit Bank
SUMMIT BANK
At the Peak of Branding
Summit Bank is a business bank on the rise.
It achieved its sixth consecutive year of growth – fueling an expansion into the Central Oregon and Portland markets.
Asbury & Co. has been supporting that expansion through smart advertising and marketing. Our integrated campaign includes television, outdoor media, a website redesign, social media, and strategic print advertising.
“Asbury & Co. has become a partner in business. Their creativity, knowledge of Summit Bank and our culture is vast. Steven and the team are accessible, smart and creative. From design to media buying to social media and tracking ROI, they assist us with it all and are experts on marketing professional-services-related businesses.”
– Jenny Bennett, Summit Bank Senior Vice President
Challenger Biosciences
CHALLENGER BIOSCIENCES
Accepting the Challenge
Challenger Biosciences came to Asbury & Co. looking to tell their story of transforming science into solutions that benefit our oceans worldwide. Our solution gave them the deep emotional impact they wanted – resonating with their team, their investors, and their clients.
Longs Meat Market
LONG’S MEAT MARKET
Raising the Steaks
In a fast-paced world, how do you convince busy consumers to skip the grocery store offerings and take the time to get the better quality, selection and freshness a butcher shop can offer?
Long’s Meat Market is a case study in the power of effective advertising. Longs came to Asbury & Co., looking for a more strategic approach to after having previously done what they described as a “shoot from the hip” marketing strategy.
Smart writing and art direction in a series of tv spots and print ads – paired with an updated digital strategy – was the recipe for success. The campaign helped drive significant sales increases year after year.
Our natural food styling and attention to getting the best photography makes every product look delicious. Along the way, we also redesigned their brand and gave them a new website. The campaign helped drive significant sales increases year after year.
Long’s remains one of our favorite accounts with tv spots that win national awards and keep customers coming in the door for the best steaks in town.
Eugene Swim & Tennis Club
EUGENE SWIM & TENNIS CLUB
Private Club Marketing
When Eugene Swim & Tennis Club, Lane County’s premier fitness club, was ready for a brand and marketing update, they knew they’d be best served by Asbury & Co.
Our team delivered with a refreshed logo, comprehensive brand guide, new website, exterior and interior signage, membership recruitment and program brochures. Their new positioning line “Where friends meet for fun and fitness” reinforces the philosophy of the organization for current and new members.
Figaro’s Pizza
FIGARO’S PIZZA
Gettin’ Figgy Wit It
With dozens of stores from California to Wisconsin, Figaro’s Pizza came to Asbury & Co. looking for a fresh advertising campaign. Our smart creative, relatable TV and radio spots, and mouthwatering food photography was the perfect recipe for the brand.
“We have consistently been impressed with ongoing professionalism, strict attention-to-detail in all aspects of marketing, and the years of knowledge the entire Asbury team brings to the table. We have witnessed overall sales growth within our brand and we attribute much of it to the excellent work this agency has done for us. I highly recommend Asbury & Co.,” says Holly Earle-Schultze, Figaro’s Pizza Director of Marketing.
Hershner Hunter
HERSHNER HUNTER
Raising the Bar
The region’s largest business legal firm, Hershner Hunter choose Asbury & Co. following a comprehensive advertising agency search. The firm was looking for smart strategy to take their messaging into the digital age and reinforce their role as the legal leader for business. Our team delivered with a fresh ad campaign, a new responsive website, and a more strategic approach to their media buying.
Osborne Partners
OSBORNE PARTNERS
Return on Investment
San Francisco-based Osborne Partners Capital Management is multi-asset class investment firm with $1.6 billion under management. So when they decided to invest in a new website and associated brand collateral, they wanted an agency that could help them grow their own portfolio.
“We are so happy we chose to work with Steven and his team at Asbury & Co. They not only worked quickly and had great advice for our website, but were always a pleasure to work with. Steven was able to work within our budget, transform our ideas, and guide us in the right direction. The most personable person I’ve worked with, he made our 8+ month project straightforward. He knows what works well and is able to explain his advice,”
– Chief Operating Officer, Principal, Sonia VonBerg