In a fast-paced world, how do you convince busy consumers to skip the grocery store offerings and take the time to get the better quality, selection and freshness a butcher shop can offer?

Long’s Meat Market is a case study in the power of effective advertising. Longs came to Asbury & Co., looking for a more strategic approach to after having previously done what they described as a “shoot from the hip” marketing strategy.

Smart writing and art direction in a series of tv spots and print ads – paired with an updated digital strategy – was the recipe for success. The campaign helped drive significant sales increases year after year.