Pizza Schmizza
Scrumptious Strategy
This is not your ordinary pizza experience.
With a name like Pizza Schmizza, the irreverence is palpable across their more than 20 stores in the Portland, Oregon metro area and beyond. From the Alligator Pizza, to the Schpaghetti & Meatball Pizza to the Frikin’ Chicken Pasta, those “in-the-know” know better than to settle for ordinary pizza restaurants.
Asbury & Co.’s integrated creative campaign leverages the quirkiness that Schmizza customers love and includes television, billboards, YouTube, Spotify, and a lot of digital media across all three brands (Pizza Schmizza, Schmizza Pub & Grub, and Schmizza Public House).
“Working with Asbury & Co. has been a game changer for Schmizza International, Inc. Exceptional art direction and great media placement. We’ve seen sales and customer growth increase in the past couple of years. We are extremely satisfied with the partnership we have with Asbury.”
– Holly Earle-Schultze, Schmizza International’s Director of Marketing.