Newberry Preschool
Newberry’s new look
Bringing a brand to life in storybook fashion
Putting personality in preschool
Located inside Eugene’s Downtown Athletic Club, Newberry Child Care offers a perfect option for active bodies and active minds. They needed a brand identity that would represent the many activities available at their school and appeal to a brand-savvy audience. Our solution was built around a cast of animals. Each one represented an activity at the preschool (dance, sports, music, arts, reading).
Our solution brought the brand to life with a cast of colorful animal characters, each representing an activity offered at the school—from dance, sports and music to art and reading. The result was a playful, flexible identity that made learning feel like an adventure and gave Newberry a personality all its own.
