Relief Nursery came to Asbury & Co. seeking a way to increase awareness of the vital services they provide. What we delivered exceeded their expectations.
In a sea of non-profit television spots all competing for audience attention, how do you set yourself apart? Our solution was a Disney-style animated video. It explained the real-world impacts of the family support services they provide for children at high risk for abuse or neglect. It was a creative problem solving journey that pushed and stretched everyone on the team, and we applaud the Relief Nursery for giving us the opportunity to pursue the bigger idea.